Banner Ad Revenue Example

The below example is based on 15,000 users, which typically generates 800,000 banner
impressions. Click-thru ratios usually vary between .45% and 1% for non-targeted ads.
Targeted ads usually yield 2-4% click-thru rates.

Target	Click-Thru Ratio	Amount of Click-Thrus	Revenue Generated
Non-Targeted	.45%	3,600 @ $.60 each	$2,160
Non-Targeted	1%	8,000 @ $.60 each	$4,800
Targeted	2%	16,000 @ $.90 each	$12,800

Below is another example based on an advertising network using the CPM (Cost per thousand)
method, rather than per click-thru. The industry standard is bewteen $10-$15 per CPM.

CPM	Impressions / 1,000 = 800	800 x CPM =	Revenue Generated
$10/CPM	800,000 / 1,000 = 800	800 x $10 =	$8,000
$15/CPM	800,000 / 1,000 = 800	800 x $15 =	$12,000